2-10 Home Buyers Warranty® (2-10 HBW), the nation’s leading home warranty company, wins the prestigious Gold Award for their “Long Live Happy Homes®” go-to-market campaign in the Total B2B Campaigns category at the 2013 Business Marketing Association of Colorado’s (BMA Colorado) Gold Key Awards. Winners were unveiled at a gala ceremony and reception at the Seawell Ballroom in the Denver Center of Performing Arts on April 26, 2013.
The “Long Live Happy Homes®” go-to-market campaign was officially launched at the International Builders Show in Las Vegas earlier this year and was met with rave reviews. The 2-10 HBW marketing team, led by Executive VP of Sales and Marketing, Scott Zinn, and National Director of Marketing, Jennifer Pingrey, began by building marketing communications backwards from their ‘why to buy’ sales approach; focusing on making the customer, not the product, the heart of the sale.
“By basing this campaign around language that is rooted in human emotion and following with hard facts that matter to our target audience, we feel that our brand presence and stature will continue to grow,” stated Zinn. “Receiving this award is a significant accomplishment for our organization and a testimony to the incredible amount of hard work and dedication given throughout the past year.”
A distinguished panel of marketing professionals is chosen each year by the Gold Key Committee to judge the competition. Each judge represents a different side of the marketing community and none are current members of the Colorado Chapter of BMA. Every entry is independently reviewed by each judge and scored in four categories: creativity, production, selling proposition and results. This year’s program included 164 entries in over 50 categories, representing the top B2B companies and agencies.
“The BMA Board of Directors extends our congratulations to the winners of this year’s awards program. It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing for 2013,” says Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “With our emphasis on results and the quality of entries, the BMA Gold Key Awards is one of the most coveted by marketers in Colorado.”
About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 475 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, visit http://www.bmacolorado.org.